3280 Pointe parkway, Suite #2600
Peachtree Corners,GA-30092

Tel# 470-246-4817


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Database Design

To begin with, a well structured relational database is formed using all the elements from a thorough analysis of the business needs. This process requires close communication between the teams working together with the system users, to ensure that all the possibilities are properly incorporated into the database design. All databases are designed according to standard database definition rules to provide superb scalability and excellent performance.

Interface Design

As all web systems responsive web sites start with the Interface design. This stage is the most crucial for the system as it will determine the structure, navigation, colour scheme and the overall personality of the product on all devices. We will propose a navigation and site map before the layout design begins. The layout is proposed as a graphic with all of the structural elements positioned and the colour scheme in place for both full screen and mobile UI’s. You will have an opportunity to work closely with the designers and change the layout elements as per your aspirations from the system.

Storyboard Design

The site storyboard consists of graphic mock-ups of all major sections of the system. This is the stage where you see how the product would function and get the first feel of the final application both on a mobile device and desktop. It is in this stage that form fields, buttons navigation, listing formats and product/service presentation page layouts are finalised. We will work closely with you to build a user friendly and intuitive process flow to match your vision of the system.

HTML Development

At the storyboard stage, a mock-up of the web system is created as a graphic showing all of the major elements of the system, to see how they will look and feel and function as a final product. Here is where the finalization work is done for such elements as form fields, buttons, navigation, listing formats, and product/service presentation page layouts. Our Team works closely with the client to make sure that a user-friendly and intuitive process flow is created according to the client’s vision of the system required.

NextGen has a dedicated HTML development team which is exclusive from database development as HTML is a very specialised skill and if the intricacies are ignored the final product suffers. Our HTML developers are specialists at making pages fully responsive, cross browser compatible, W3C compliant and compatible with latest accessibility standards. They are experts in pure CSS execution, optimizing loading time and in optimization for search engines. At this completion of this stage you can see the site and access to backend content management system too.

Technical Documentation

Here the development team starts learning about the product to be delivered. They ask questions about every part of the system and document in detail every step of every single process; to not only explain the functionality but also to describe the data flow to and from the backend relational database. If third party controls are used, they are finalized here before proceeding further.


This is where the coding is done for all the backend processes and the backend management tools are created. All mock-ups get converted to actual dynamic database driven web pages here. Our database programmers follow the finalized guidelines that have been laid down in all of the previous work, so their job is faster and easier, which leads to cost effective and high quality results.

Quality Assurance

This phase is arguably the most important phase in the project. Our quality testing team performs usability analysis, compatibility tests and stress tests on the application using best practices documentation that has evolved over the years. This phase is what sets us apart from the competition, we not only test the web pages we evaluate the complete site journey on multiple mobile devices, web browsers.

As soon as our QA process ends, the system is prepped to go live. Our clients work closely with us over the phone, via emails and online to get the final changes in place and take the site live.

Search Engine Optimization

Search engine optimization is essential to ensure the website is successful. Ninety percent of all footfalls on websites come from search engines like Google, Bing and Yahoo. We have the right experience and skills to mould website tags and content to achieve higher ranks on all popular search engines. The process starts with analysis into the keywords that the site should target. The next step is to ensure that the content confirms to the keywords being targeted with the final step being off page activities like social networking, blogging, link building and others to directly position the website in front of the target audience. This phase also includes free integration into Google analytics.

Site management plan

This phase simply concludes the web site design and a list of responsibilities is created, we often manage Search engine optimization month after month and continue to enhance the site with new features, promotions and content as needed.